Chapter 1

Introduction

The role of the email marketer is more demanding and dynamic than ever before—and even greater shifts are on the horizon.

Email marketers now face the challenge of supporting a growing number of channels (such as SMS and social media) while facing shrinking teams, changing mailbox provider requirements, tighter budgets, and increasing consumer fatigue.

To highlight how email professionals are adapting, innovating, and overcoming today’s challenges, our 2024 Email Marketing Pulse report features 1,481 responses from email marketers across various industries.

Here’s what to expect:

Benchmark data on core email performance metrics
An overview of emerging trends and developments impacting email—and what they mean for marketers
Actionable tips for marketers to reach the next level of performance