What’s the impact of bad data?
Since CRM systems sit at the heart of most business operations, it’s no surprise that poor data quality has consequences—and we’re talking big ones. What starts as a few duplicate records or outdated entries can quickly snowball into a long tail of inefficiencies that drags down company performance.
One in four respondents said poor data quality costs their company at least 20 percent of its annual revenue.
How does this happen? When CRM records are incomplete, outdated, or just plain wrong, sales and marketing teams are left flying blind. They can’t target the right customers, personalize messaging, or build trust.
The result? Missed opportunities, wasted budget, and a major hit to the bottom line.
